Why podcast guest cross-promotion as a growth strategy is a fairytale

Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like. So is it you? Is it them? Is this just how guests are? In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting. If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment. Podmastery goodies you can grab: Treat yourself to a Podmastery Podcast Audit Founding member doors for the Podmastery Podcast Community open soon Free 7-day podcast makeover email course — one tip per day, no filler. Sign up at podmastery.co Everything else: podmastery.co Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/