They Just Changed What a ‘Play’ Means In Podcasting. Did You Notice?

Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice. The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it. In this episode, Neal breaks down what this actually means for indie podcasters — why your dashboard numbers are about to look fairly different, why that doesn’t mean your show is doing better, and why optimising for any play-count threshold is optimising for the wrong thing. You’ll hear: — What AMP is and why they’re trying to standardise this — What is ‘intentional consumption’ in Spotify’s words, and what that actually means — Why Apple’s definition is still extraordinary (and not in a good way) — The one metric that actually tells you if your show is working 🔗 Listen to other episodes here: https://podmastery.co/ Podmastery goodies you can grab: Treat yourself to a Podmastery Podcast Audit Founding member doors for the Podmastery Podcast Community open soon Free 7-day podcast makeover email course — one tip per day, no filler. Sign up at podmastery.co Everything else: podmastery.co Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/