THIS Is How You Build Generational Wealth ft. Vivian Tu

#344: In our final episode of the Lucky Girls Invest series, I’m sitting down with Vivian Tu — aka Your Rich BFF — for a conversation that might change how you think about money forever. From Wall Street to building a multi-platform empire and becoming one of the most trusted voices in personal finance, Vivian has built a career breaking down money in a way that actually lands . And in this episode, she’s not holding anything back. We get into the real story behind how she built wealth — starting with a formative moment that shaped her entire relationship with money, to the years of building behind the scenes that no one saw, to the mindset shifts that took her from chasing status to building actual financial power. This isn’t surface-level advice, it’s the conversation behind the conversation, the stuff people don’t usually say out loud about money, ambition, relationships, and what it really takes to create a life that feels rich on your terms . We talk about the difference between making money and keeping it, why so many people stay stuck in the cycle of looking successful instead of being secure, and how to think about generational wealth in a way that actually lasts. We also get into the spicy stuff: money in relationships, why you should always have your own account, and the quiet ways people sabotage their financial future without realizing it. If you’ve ever felt like you’re doing all the right things but still not getting ahead — this episode is your reset. This episode is for you if… You’ve made money but still feel like you’re not actually building wealth You’re ready to understand the difference between earning vs. keeping vs. growing your money You want to break out of the cycle of spending to look successful and start building a life rooted in freedom, time, and real financial security You’re curious what people actually mean when they say “generational wealth” You’re ready to shift your mindset from chasing opportunities to positioning yourself for them (aka creating your own luck) You’ve ever questioned your relationship with money and want to rewrite the narrative. You’re navigating money in romantic relationships and want to do it with clarity, boundaries, and transparency You want to understand how to invest — not just in the market, but in your life, your energy, and the version of you that actually feels rich Episode Links: Follow Vivian on Instagram: https://www.instagram.com/your.richbff/ Follow Vivian on TikTok: https://www.tiktok.com/@yourrichbff Order Vivian’s NYT Best Selling Book, Well Endowed, here: https://bookshop.org/a/55347/9780063452343 To learn more about Vivian & all of her resources go to https://www.yourrichbff.com Sponsors: FP Movement: Visit fpmovement.com to shop their full line of activewear and workout gear. UnF* ck Your Brain Podcast: If you’re ready to take control of your thoughts – listen to UnF*ck Your Brain , wherever you get your podcasts. Opill: Opill is birth control in your control, and you can use code BALANCEDLES for 25% off your first month of Opill at Opill.com . ButcherBox: As an exclusive offer, new listeners can get their choice between chicken breast or top sirloin for a year OR ground beef for life, PLUS $20 off when you go to ButcherBox.com/lucky . Merit Beauty: Right now, Merit Beauty is offering our listeners their Signature Makeup Bag with your first order at meritbeauty.com Connect with Les: Ready to apply what you hear? Subscribe to the She’s So Lucky Newsletter to get weekly episode guides and journal prompts: https://shessolucky.kit.com/newsletter Subscribe to The Lucky Playbook on Substack: https://lesalfred.substack.com/ Follow Les on IG @lesalfred Follow She’s So Lucky on IG @shessoluckypod Follow Les on TikTok @theluckyles Follow She’s So Lucky on TikTok Visit our website at shessoluckypodcast.com This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .