Acting As If: How to Claim What’s Coming ft. Lisa Price of Carol’s Daughter

#351: I'm sitting down with Lisa Price — founder of Carol's Daughter — to talk about growing, pivoting, and changing direction publicly. Lisa has been building Carol's Daughter for 33 years. She's navigated equity partners, a major acquisition, public scrutiny, and ultimately buying her company back on her own terms. And through all of it, she's operated from a practice she's had long before it had a name — acting as if. We talk about what it actually looks like to claim something before you can prove it. The gratitude practice that rewired how she moves through hard seasons. What she learned about her own role when she became a "small fish in a big pond." And why the easiest, most peaceful deal of her career only felt that way because of everything hard that came before it. This isn't a story about random luck. It's a story about preparation, posture, and trusting yourself enough to decorate the tree and make the cookies while you're waiting on the yes. This episode is for you if... You're holding the vision of something you’re building You're in a season of waiting and struggling to stay grounded in what you know is coming You've been through something hard in business and are trying to make sense of what it was for You're learning how to tell the difference between the right opportunity and just any opportunity You've outgrown hustle culture but haven't fully landed on what replaces it You want to build with peace, not just with ambition You're navigating public perception of something you've poured your whole self into You're ready to stop performing confidence and start actually practicing it Episode Links: Follow Lisa on Instagram: https://www.instagram.com/iamlisaprice/ Follow Lisa on TikTok: https://www.tiktok.com/@iamlisaprice?lang=en Follow Carol’s Daughter on TikTok: https://www.tiktok.com/@carolsdaughter?lang=en Visit the Carol’s Daughter website: https://carolsdaughter.com/ Sponsors: Nebula: Go to Nebula: Spiritual Guidance Space https://nebulaapp.onelink.me/AaEA/nskvi42c and get 3 minutes for free to chat with 3 psychics matched to you. Cotton: Cotton is The Fabric of Our Lives. Learn more at TheFabricofOurLives.com Shopify: Sign up for your $1 per month trial at shopify.com/lucky Merit Beauty: Merit is a minimalist beauty brand that makes elevated makeup and skincare designed to help you look put together in minutes. Right now, Merit Beauty is offering our listeners their Signature Makeup Bag with your first order at meritbeauty.com . Rula: Rula makes it easier to find licensed therapists and psychiatrists who are actually in-network with your insurance. Visit rula.com/lucky to get started. Leesa: Leesa is offering 25% off select mattresses, plus you can get an extra $50 off at leesa.com promo code LUCKY. Connect with Les: Ready to apply what you hear? Subscribe to the She’s So Lucky Newsletter to get weekly episode guides and journal prompts: https://shessolucky.kit.com/newsletter Subscribe to The Lucky Playbook on Substack: https://lesalfred.substack.com/ Follow Les on IG @lesalfred Follow She’s So Lucky on IG @shessoluckypod Follow Les on TikTok @theluckyles Follow She’s So Lucky on TikTok Visit our website at shessoluckypodcast.com This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .