Your podcast audience may not be what you thought it was

This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one. We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your most valuable listeners really are — and it’s not who you think. Link to report: https://soundsprofitable.com/wp-content/uploads/2026/04/Audio-Primes-2026-Webinar-Version.pdf Podmastery goodies you can grab: Treat yourself to a Podmastery Podcast Audit Founding member doors for the Podmastery Podcast Community open soon Free 7-day podcast makeover email course — one tip per day, no filler. Sign up at podmastery.co Everything else: podmastery.co Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/